evian依云2005年新包装亮丽登场-中国广告门户网-广告新闻频道

evian依云2005年新包装亮丽登场

责任编辑：阳军新闻来源：中国广告门户网新闻日期：2004-12-30

文章摘要： 依云在2000年成功推出了水滴款式的瓶身设计以后，十分希望以一个崭新的、强大的瓶身概念，再创造一次轰动。朗涛赢得了这次设计的比稿，这主要归功于其强大的3D团队和他们极具见地的建议：把注意力集中在依云品牌的图标（山）上，通过创意使概念得到强化，从而设计出一个豪华的容器。

ORIGINE, Inspiring.起源，令人鼓舞。

依云2005年包装设计新闻稿（Landor创作），原始资料来源如下：
http://www.landor.com/index.cfm?fuseaction=cNews.link&g=1300&storyid=94

Following the success of the Drop shaped bottle launched for the year 2000, Evian is willing to recreate the event with a new strong concept in terms of bottle shape.
依云在2000年成功推出了水滴款式的瓶身设计以后，十分希望以一个崭新的、强大的瓶身概念，再创造一次轰动。

The Drop was more a symbol of the category and was not really specific to the Evian brand. So the new concept had to easily represent the brand and its values (purity, preserved origins), while being breakaway.
水滴款式更像是代表了整个矿水的品类，而不是只属于依云这个品牌。所以这个崭新的概念必须能够很好地体现依云的品牌和价值（纯净、受保护的水源），同时具有震撼的力量。

Moreover, Evian wanted to remain the trend-setter of the category, by proposing a real collector's item.
另外，依云仍然希望保留自己作为整个矿水品类潮流制定者的身份，特别是借助新包装设计的推出，使其成为真正意义上的收藏品。

Landor won this design pitch thanks to its 3D team and its firm recommendation: to focus on the brand icon (its mountains) and to enhance it so that it becomes a luxurious container.
朗涛赢得了这次设计的比稿，这主要归功于其强大的3D团队和他们极具见地的建议：把注意力集中在依云品牌的图标（山）上，通过创意使概念得到强化，从而设计出一个豪华的容器。

The new Evian bottle named Origine is a monolithic ice-like sculpture, reminiscing the alpine mountain tops where Evian water has been flowing with its mineral richness and purity for over 8000 years.
新的依云包装瓶名为“起源”，是一个冰状的雕塑品，形象地再现了“依云水”流淌于阿尔卑斯将近8000年，高山赋予了其丰富的矿物质和永恒的纯净。

The bottle itself is made of thick glass, so that light beams shine through it, thanks to the irregular angles. The minimalist graphic design is mainly used to put the emphasis on Origine's shape.
瓶体的材质是厚玻璃，所以光线可以透过瓶体不规则的角度而闪耀。我们将图案设计降低到最小，集中在“起源”的外形上。

The everlasting snow covered mountain tops have been replaced by a festive red tinted bottle cap, which illuminates this glass sculpture and expresses the spirit of the brand.
覆盖在阿尔卑斯山顶的永恒积雪被一个欢庆的红色瓶盖所代替，更是使这件玻璃雕塑品更加炫眼，也充分体现了依云的品牌精神。

Though the project was a real challenge to manufacture (a rectangular basis vs classic round shape), Evian accepted it, and decided to develop a new production line for this specific bottle.
整个项目对于制造工艺来讲是一个挑战（矩形的底座不同于传统的圆形）。依云决定为这个极致的水瓶新开一条生产线。

A complete success : Origine will be distributed in more than 100 countries !!
一次真正的成功：“起源”将在100多个国家上市！