拜耳医药委任凯络为媒介代理公司-中国广告门户网-广告新闻频道

拜耳医药委任凯络为媒介代理公司

作者：佚名文章来源：不详点击数：更新时间：2009-2-19

BAYER HEALTHCARE CONSUMER CARE APPOINTS
CARAT CHINA AS MEDIA AGENCY OF RECORD’

In a hard-charging start to what will be a highly competitive year, leading pharmaceutical giant, Bayer, has appointed Carat China following a competitive pitch against incumbent Starcom and PhD to handle communications planning on their key OTC brands – vitamin C supplement Redoxon, gastric problem aid Talcid, pain reliever Saridon, and cold & flu medication White & Black.
According to Richard Zhang, General Manager of Consumer Care for Bayer China, “Carat demonstrated the optimal balance between strategic insights, media creativity, and efficiency that drove our decision to appoint them.”

Seth Grossman, Carat’s Managing Director – Eastern China , commented, “From the very first meeting, the chemistry between Carat and Bayer just clicked. We look forward to a brilliant partnership to drive business growth during these challenging economic times.”

拜耳医药委任凯络为媒介代理公司

在一开始就竞争非常激烈的2009年，制药业巨人拜耳（BAYER）公司指定凯络媒体为其媒介代理公司，并委任凯络对旗下几大关键OTC品牌，包括维他命C发泡锭力度伸，治疗胃痛的达喜，镇痛解热锭散利痛和治疗感冒发热的白加黑，进行媒体沟通和策划服务。此次激烈比稿竞赛中，凯络媒体成功战胜PHD和曾服务拜耳医药的星传媒体。
拜耳医药保健部总经理Richard Zhang说：“凯络充分证明了他们在策略洞察力，媒体创意和服务效率各方面的能力，因此我们决定将业务移交给他们。”

凯络华东区总经理郭哲思补充道：“从第一次见面，凯络与拜耳就发生了化学反应，我们非常期待在目前如此具有挑战性的经济状况下，因为我们的共同努力与密切合作能为拜耳带动业务增长。”

据了解，拜耳在2008年的媒体投放量为3.45亿人民币（合5千万美元），因此对于凯络，这是一次非常成功的出击，同时这也是继凯络获得2008年第三季度新业务增长第一名之后的又一精彩开始。

About Carat

Carat was established in 1968 and was the first independent media specialist in Europe . Carat was a pioneer of unbundling - the separation of media services from full service creative agencies. It is now a global independent media communications network represented in 82 countries and offers clients a range of services including: communications planning, sponsorship, interactive, direct, event, pr, consumer research and insight, business to business, International services, regional and global client servicing. www.carat.com