快易典中英文标志征集启事
深圳市华普电子技术有限公司创立于 2002 年 5 月，是一家集研发、生产、销售为一体的高科技民营企业，主要产品方向为电子辞典、数码学习机等电子教育类高科技产品，以及消费类电子产品。公司经营的“ 快易典 ” 品牌系列产品，以性能卓越、品质优良、不断创新的形象深受中外消费者的喜爱，在国内市场占有率已进入行业前列。目前 “ 快易典 ” 品牌系列产品在国内已经建立完善的销售与服务网络。在国际市场上，已经进入东亚、东南亚、中东、欧洲等许多地区，并呈现强劲的增长势头。
公司一直秉承 “ 以人为本、诚信立业、创新发展、贡献社会 ” 的经营理念，五年来得到快速而稳健的发展，并受到社会及行业的认同和尊敬。在企业的长远规划中，华普要在全球电子教育领域成为优秀的企业；而且要不断发展，持续创新，在其它的电子消费领域更大的作为和发展。
为了更好的适应公司全球化市场战略的需求，树立快易典更高的国际化形象；更有利于品牌传播与推广，华普公司现面向社会征集英文命名及中英文标志设计。
一、征集内容：
1、快易典英文命名
2、快易典中英文标志设计（中文名：快易典 ，英文名：待命名）
二、命名与设计要求：
英文命名要求
1、符合企业朝气蓬勃、奋发向上、不断进取、和谐健康、责任、创新的文化理念；
2、要求命名内容新颖、富有创新，简约而又体现大气。
3、适合电子消费产品属性，可偏向但不限于电子教育产品；
4、不必受制于中文名“快易典”的约束和限定。但如果能够建立某种联系，则更好。
5、易于发音、容易区分与其它品牌形象，便于在全球注册；
6、内容积极健康向上，并使用语言不易产生误解；
7、建议3-10个英文字母组合。
中英文标志设计要求
1、具有消费电子产品的行业特色，富有现代美感；
2、能很好体现企业的精神风貌，充分体现华普企业精神内涵和产品特色；
3、具有民族化与国际化和谐统一的丰富深厚内涵；
4、创意新颖，构图简练、色彩明快，大方庄重，具有较强的视觉冲击力，易于国际化视觉传播；
5、简捷明快、通用易识，便于产品包装、平面印刷媒体、电视媒体的VI设计与运用传播；
6、设计元素、表现手法不限。
三、参赛资格：
中国大陆及香港、澳门、台湾地区平面设计机构及从事美术设计专业人员，以及在校设计专业的大学生均可报名参加。并欢迎海内外专业平面设计机构及从业人员参加。
四、作品要求、评选与奖励办法：
1、英文命名要求附带创意说明；
标志设计要求提交彩色稿1份、黑白稿1份、灵感来源与创意说明、CMYK标准色标。
2、截稿后，公司将邀请资深专业设计专家组成评委会，对作品进行专业评选。
3、奖项设置：
英文命名采纳奖1名 奖金：5000元人民币
中英文标志设计采纳奖1名 奖金：10000元人民币
中英文标志设计入围奖10名 奖金：500元人民币/名
获奖作品将书面通知作者，并签署《委托创作协议》，颁发荣誉证书。凡在征集截止后三个月内未接到入围通知的，作者可自主处理其作品。
4、奖金给付
英文命名采纳奖和中英文标志设计采纳奖，在书面通知发出后15日内给付奖金总额的50%，注册成功后15日内，一次性给付剩余的50%；
中英文标志设计入围奖，在书面通知发出后15日内一次性给付。
五、作品提交、截稿日期：
1、竞标作品可通过以下方式之提交：
E-mail：zhengji@hwapu22.com（作品请用矢量文件或jpg格式文件，邮件请注明作者姓名、联系方式，以便能及时与您取得联系。）
邮寄地址：深圳市南山区科技园飞亚达大厦1407 “深圳市华普电子技术有限公司标志征集组委会”收。
2、所有参赛作品须在2007年6月30日前提交。结果2007年8月15日公布在www.hwapu.com.cn公司官方网站上。
3、作者请自留作品底稿，未入围的作品恕不退还。
六、版权声明：
1、所有投稿作品必须保证设计作品原创性，符合商标注册及所有权转让的有关规定。
2、所有投稿作品不得侵犯他人著作权，一经发现，将取消其参赛资格，如已发放奖金将原额追回，所有法律责任由投稿者本人承担。
3、所有投稿作者必须使用真实姓名，否则将无法领取奖金。
4、以往参加过任何赛事的获奖作品不得再次投稿；作品涉及抄袭、借用等侵权行为均由作者本人承担一切后果，与本公司无关。
5．要在商标注册完成之后，才确认有效。
6、凡获奖作品在支付奖金后，其著作权均归深圳市华普电子技术有限公司所有。
7、本次征集活动由黄维领律师担任法律顾问。
八、媒体公告：
2007年5月14日：《中国青年报》
2007年5月1日-6月30日：设计在线
http://www.dolcn.com
2007年5月1日-6月30日：中国征集网http://www.zhengjicn.com
2007年5月1日-6月30日：视觉中国http://www.chinavisual.com
2007年5月1日-6月30日：华普网站http://www.hwapu.com.cn
九、联系方式：
深圳市华普电子技术有限公司
地址：深圳市南山区科技园飞亚达大厦1407
联系人：曾小姐 李小姐 韦先生
电话：0755-33636170，33636295
网址：www.hwapu.com.cn
Announcement of English brand name Collection
Established in May,2002, Shenzhen Huapu Electronic Technology Co., Ltd is a high-tech company, specializing in development, production and sales of digital educational products, including Electronic dictionary, Digital learning machine, etc. With the Chinese brand “Kuai Yi Dian”, Huapu products are being accepted by both Chinese users and foreign users, because of the good performance, reliable quality, and great innovation. Being one of the leading companies with great market share in China, Huapu has set up a perfect channel of sales and services for “Kuai Yi Dian” products. While in overseas market, Huapu products have already entered into East Asia, Southeast Asia, Middle East, Europe, and many other markets.
Since the establishment, Huapu has been taking “Humanist, Faith, Innovation, Contribution” as corporation spirit. With a 5-years rapid and stable development, Huapu has gained self-identity and honor from society and industry. In the long term company strategy, Huapu is going to be the worldwide leader in the digital educational industry. Moreover, in order to explore potential market in other onsumer electronics industry, Huapu will keep great effort on development and innovation.
For the purposes of entering global market, strengthening company image, and better improving brand name popularization, Huapu determines to collect English brand name and English brand name from the public.
一、Collection content:
1, English brand name for “Kuai Yi Dian”.
2, Chinese and English symbol design.
二、Requirement of naming and design.
Requirement for English naming.
1, Close to the corporation spirit of “Vitality, Enterprise, Healthy, Responsibility, and Innovation”
2, The content should be original, innovative, simple and generous.
3, The naming is for consumer electronics, not only for digital educational products.
4, No need to be restricted by original brand name “Kuai Yi Dian”, but it would be better if it’s somewhat related with it.
5, Easy to be pronounced, and be differentiated from other brands; Could be registered around the world.
6, Healthy content.
7, The brand name should be of 3 to 10 characters.
Requirement of Chinese and English symbol design
1, With feature of consumer electronics industry, with modern aesthetic feeling.
2, Manifest the corporation spirit and product features.
3, Manifest the nationality and internationalization.
4, Creative, Simple, Colourful, Generous, easy to be worldwide spread.
5, Easy to be used in packing, plane presswork and TV media.
6, No limit on design elements and expression methods.
三、Qualification of participation
Professionals of plane design and art design, from Mainland China, Hong Kong, Macao, Taiwan.
College students with design specialty.
Worldwide professionals of plane design.
四，Requirements, selecting and encouragement.
1, English naming request and creativity explanation
The symbol design request to submit colorful manuscript 1, black and white manuscript 1, inspiration origin, creativity explanation, CMKY standard color code.
2, Company will invite senior experts to carry on the evaluation for the designs after activity closure.
3, bonus setting
English naming acceptance prize 1 RMB5000
Chinese & English symbol acceptance prize 1 RMB10000
Chinese & English symbol candidate prize 10 RMB500
Awarded design will note to the author in paper, and sign <Request creation agreement>. The author can deal with the design freely if there is no notice from the company 3 months after the activity closure data.
4, bonus paying method
For English naming prize and Chinese & English symbol acceptance prize, the author will be given 50% of the total bonus within 15 days after the formal notice; another 50% of bonus will be given within 15 days after register finished.
For Chinese & English candidate prize, the author will be given 100% of bonus within 15 days after getting formal notice.
五，Design submitting, time in valid.
1, please submit your design as the following method.
E-mail: zhengji@hwapu22.com (design should be in vectorgraph or JPG format, mail should include your name and contact info).
Post add: Room 1407, Fiyta building, Hi-Tech park, Nanshan District, Shenzhen, China.
To: Shenzhen Huapu Electronic Technology Co.,Ltd Symbol Recruiting Team
2, All the designs should be submitted before 30th June 2007, Results will be announced at our websitehttp://www.hwapu.com.cn on 15th August 2007.
3, Participant please retain the manuscript, the design which has not been accepted does not return.
六：Copyright Statement
1, All the designs must guarantee its original in creation, which conform to the rules of symbol register and property transfer.
2, All the designs can not encroach other people’s copyright, otherwise we will cancel his or her participative qualification, and recover the bonus if it has been provided, submitters should bear all the responsibilities in law.
3, All the participants should use your true name, or you can not get the bonus.
4, The design should not be the winning product of any other match; if the design refers to copy, borrow etc, the participant should undertake all the consequences, which has nothing to do with this company.
5, It is in valid after register finished.
6, The copyright will belong to Shenzhen huapu electronic technology co., Ltd after bonus provided.
七，Media advertisement
2007-05-04 <Chinese Youth newspaper>
2007-05-01---06-30 <Design online
上一篇文章： 宜宾市商业银行行徽征集启事 下一篇文章： 2007中国标识设计创意大奖赛
公司一直秉承 “ 以人为本、诚信立业、创新发展、贡献社会 ” 的经营理念，五年来得到快速而稳健的发展，并受到社会及行业的认同和尊敬。在企业的长远规划中，华普要在全球电子教育领域成为优秀的企业；而且要不断发展，持续创新，在其它的电子消费领域更大的作为和发展。
为了更好的适应公司全球化市场战略的需求，树立快易典更高的国际化形象；更有利于品牌传播与推广，华普公司现面向社会征集英文命名及中英文标志设计。
一、征集内容：
1、快易典英文命名
2、快易典中英文标志设计（中文名：快易典 ，英文名：待命名）
二、命名与设计要求：
英文命名要求
1、符合企业朝气蓬勃、奋发向上、不断进取、和谐健康、责任、创新的文化理念；
2、要求命名内容新颖、富有创新，简约而又体现大气。
3、适合电子消费产品属性，可偏向但不限于电子教育产品；
4、不必受制于中文名“快易典”的约束和限定。但如果能够建立某种联系，则更好。
5、易于发音、容易区分与其它品牌形象，便于在全球注册；
6、内容积极健康向上，并使用语言不易产生误解；
7、建议3-10个英文字母组合。
中英文标志设计要求
1、具有消费电子产品的行业特色，富有现代美感；
2、能很好体现企业的精神风貌，充分体现华普企业精神内涵和产品特色；
3、具有民族化与国际化和谐统一的丰富深厚内涵；
4、创意新颖，构图简练、色彩明快，大方庄重，具有较强的视觉冲击力，易于国际化视觉传播；
5、简捷明快、通用易识，便于产品包装、平面印刷媒体、电视媒体的VI设计与运用传播；
6、设计元素、表现手法不限。
三、参赛资格：
中国大陆及香港、澳门、台湾地区平面设计机构及从事美术设计专业人员，以及在校设计专业的大学生均可报名参加。并欢迎海内外专业平面设计机构及从业人员参加。
四、作品要求、评选与奖励办法：
1、英文命名要求附带创意说明；
标志设计要求提交彩色稿1份、黑白稿1份、灵感来源与创意说明、CMYK标准色标。
2、截稿后，公司将邀请资深专业设计专家组成评委会，对作品进行专业评选。
3、奖项设置：
英文命名采纳奖1名 奖金：5000元人民币
中英文标志设计采纳奖1名 奖金：10000元人民币
中英文标志设计入围奖10名 奖金：500元人民币/名
获奖作品将书面通知作者，并签署《委托创作协议》，颁发荣誉证书。凡在征集截止后三个月内未接到入围通知的，作者可自主处理其作品。
4、奖金给付
英文命名采纳奖和中英文标志设计采纳奖，在书面通知发出后15日内给付奖金总额的50%，注册成功后15日内，一次性给付剩余的50%；
中英文标志设计入围奖，在书面通知发出后15日内一次性给付。
五、作品提交、截稿日期：
1、竞标作品可通过以下方式之提交：
E-mail：zhengji@hwapu22.com（作品请用矢量文件或jpg格式文件，邮件请注明作者姓名、联系方式，以便能及时与您取得联系。）
邮寄地址：深圳市南山区科技园飞亚达大厦1407 “深圳市华普电子技术有限公司标志征集组委会”收。
2、所有参赛作品须在2007年6月30日前提交。结果2007年8月15日公布在www.hwapu.com.cn公司官方网站上。
3、作者请自留作品底稿，未入围的作品恕不退还。
六、版权声明：
1、所有投稿作品必须保证设计作品原创性，符合商标注册及所有权转让的有关规定。
2、所有投稿作品不得侵犯他人著作权，一经发现，将取消其参赛资格，如已发放奖金将原额追回，所有法律责任由投稿者本人承担。
3、所有投稿作者必须使用真实姓名，否则将无法领取奖金。
4、以往参加过任何赛事的获奖作品不得再次投稿；作品涉及抄袭、借用等侵权行为均由作者本人承担一切后果，与本公司无关。
5．要在商标注册完成之后，才确认有效。
6、凡获奖作品在支付奖金后，其著作权均归深圳市华普电子技术有限公司所有。
7、本次征集活动由黄维领律师担任法律顾问。
八、媒体公告：
2007年5月14日：《中国青年报》
2007年5月1日-6月30日：设计在线
http://www.dolcn.com 2007年5月1日-6月30日：中国征集网
http://www.zhengjicn.com 2007年5月1日-6月30日：视觉中国
http://www.chinavisual.com 2007年5月1日-6月30日：华普网站
http://www.hwapu.com.cn 九、联系方式：
深圳市华普电子技术有限公司
地址：深圳市南山区科技园飞亚达大厦1407
联系人：曾小姐 李小姐 韦先生
电话：0755-33636170，33636295
网址：www.hwapu.com.cn
Announcement of English brand name Collection
Established in May,2002, Shenzhen Huapu Electronic Technology Co., Ltd is a high-tech company, specializing in development, production and sales of digital educational products, including Electronic dictionary, Digital learning machine, etc. With the Chinese brand “Kuai Yi Dian”, Huapu products are being accepted by both Chinese users and foreign users, because of the good performance, reliable quality, and great innovation. Being one of the leading companies with great market share in China, Huapu has set up a perfect channel of sales and services for “Kuai Yi Dian” products. While in overseas market, Huapu products have already entered into East Asia, Southeast Asia, Middle East, Europe, and many other markets.
Since the establishment, Huapu has been taking “Humanist, Faith, Innovation, Contribution” as corporation spirit. With a 5-years rapid and stable development, Huapu has gained self-identity and honor from society and industry. In the long term company strategy, Huapu is going to be the worldwide leader in the digital educational industry. Moreover, in order to explore potential market in other onsumer electronics industry, Huapu will keep great effort on development and innovation.
For the purposes of entering global market, strengthening company image, and better improving brand name popularization, Huapu determines to collect English brand name and English brand name from the public.
一、Collection content:
1, English brand name for “Kuai Yi Dian”.
2, Chinese and English symbol design.
二、Requirement of naming and design.
Requirement for English naming.
1, Close to the corporation spirit of “Vitality, Enterprise, Healthy, Responsibility, and Innovation”
2, The content should be original, innovative, simple and generous.
3, The naming is for consumer electronics, not only for digital educational products.
4, No need to be restricted by original brand name “Kuai Yi Dian”, but it would be better if it’s somewhat related with it.
5, Easy to be pronounced, and be differentiated from other brands; Could be registered around the world.
6, Healthy content.
7, The brand name should be of 3 to 10 characters.
Requirement of Chinese and English symbol design
1, With feature of consumer electronics industry, with modern aesthetic feeling.
2, Manifest the corporation spirit and product features.
3, Manifest the nationality and internationalization.
4, Creative, Simple, Colourful, Generous, easy to be worldwide spread.
5, Easy to be used in packing, plane presswork and TV media.
6, No limit on design elements and expression methods.
三、Qualification of participation
Professionals of plane design and art design, from Mainland China, Hong Kong, Macao, Taiwan.
College students with design specialty.
Worldwide professionals of plane design.
四，Requirements, selecting and encouragement.
1, English naming request and creativity explanation
The symbol design request to submit colorful manuscript 1, black and white manuscript 1, inspiration origin, creativity explanation, CMKY standard color code.
2, Company will invite senior experts to carry on the evaluation for the designs after activity closure.
3, bonus setting
English naming acceptance prize 1 RMB5000
Chinese & English symbol acceptance prize 1 RMB10000
Chinese & English symbol candidate prize 10 RMB500
Awarded design will note to the author in paper, and sign <Request creation agreement>. The author can deal with the design freely if there is no notice from the company 3 months after the activity closure data.
4, bonus paying method
For English naming prize and Chinese & English symbol acceptance prize, the author will be given 50% of the total bonus within 15 days after the formal notice; another 50% of bonus will be given within 15 days after register finished.
For Chinese & English candidate prize, the author will be given 100% of bonus within 15 days after getting formal notice.
五，Design submitting, time in valid.
1, please submit your design as the following method.
E-mail: zhengji@hwapu22.com (design should be in vectorgraph or JPG format, mail should include your name and contact info).
Post add: Room 1407, Fiyta building, Hi-Tech park, Nanshan District, Shenzhen, China.
To: Shenzhen Huapu Electronic Technology Co.,Ltd Symbol Recruiting Team
2, All the designs should be submitted before 30th June 2007, Results will be announced at our website
http://www.hwapu.com.cn on 15th August 2007. 3, Participant please retain the manuscript, the design which has not been accepted does not return.
六：Copyright Statement
1, All the designs must guarantee its original in creation, which conform to the rules of symbol register and property transfer.
2, All the designs can not encroach other people’s copyright, otherwise we will cancel his or her participative qualification, and recover the bonus if it has been provided, submitters should bear all the responsibilities in law.
3, All the participants should use your true name, or you can not get the bonus.
4, The design should not be the winning product of any other match; if the design refers to copy, borrow etc, the participant should undertake all the consequences, which has nothing to do with this company.
5, It is in valid after register finished.
6, The copyright will belong to Shenzhen huapu electronic technology co., Ltd after bonus provided.
七，Media advertisement
2007-05-04 <Chinese Youth newspaper>
2007-05-01---06-30 <Design online
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